Our Philosophy
At House of Araujo, we believe in the transformative power of clothing. Our brand philosophy centers around empowering individuals to embrace a minimalist lifestyle while indulging in the luxurious experience of our designs. We understand that as humans, our appearance is our first form of communication, and what we wear shapes the context of our inner dialogue.
With a focus on creating luxury loungewear pieces, we meticulously blend lingerie elements, intricate detailing, practicality, and functionality into every design. Our vision is to cater to the needs of those seeking a minimalist lifestyle by offering a matrix of interchangeable components and intercorrelated pieces. This unique approach allows our customers to effortlessly mix and match our creations, creating a versatile wardrobe. It also supports their desire for unencumbered living and enables lighter travel.
Our Mission
Beyond the aesthetic appeal, our clothing carries a deeper purpose. Through the implementation of Neuro-Linguistic Programming and Alchemy, our clothing tags convey empowering messages that guide individuals in using body language to influence their body’s chemical response. We view clothing as a tool for personal transformation, empowering individuals to express their authentic selves and exude confidence.
Sustainability lies at the heart of our brand. We reject the cyclical nature of the fashion industry and its relentless push for seasonal consumption. Instead, we design all our products to be seasonless, transcending the boundaries of time and trends. Our commitment to sustainability goes beyond design choices. We incorporate innovative garment technologies, such as anti-bacterial fabrics and anti-odor properties, to enhance practicality and usability. By adopting limited production runs, we ensure our quality standards are upheld and avoid mass production, minimizing waste and environmental impact.
In line with our philosophy, we proudly manufacture our garments in New York City, aiming to give back to our community and revitalize the dormant spirit of the garment district. We firmly believe in ethical practices and fair compensation. We denounce wage practices that exploit the working class and commit to paying our employees fair wages that reflect the cost of living in a metropolitan city like New York. By doing so, we contribute to the well-being of our employees and challenge corporate contributions that perpetuate inequality.
At House of Araujo, our brand philosophy embodies the harmony of empowering minimalism, ethical luxury, and sustainable practices. We strive to redefine the way individuals engage with fashion, transform their lives, and leave a positive impact on the world.